Customer Insight

How to Link Customer Data across different shopping channels.

Over the last few years’ competition in the retail world has become even fiercer.  Now you’ve got to know exactly who your target customer is and what they want.

Development in technology has changed retail for good, you’re no longer just fighting with competitors on the high street, but online as well. The amount of unstructured data a retailer can accumulate from emails, social networking sites, written documents and so on is highly valuable.  The threads and trends that are distinguished from this data will enable retailers to know what it is that people really want.

Through this exclusive supplement you’ll discover how to make the most of this data and how it relates to recent changes in the retail industry.

Features in this guide include:

• Unstructured data – Whatever the questions you have, it’s all in the data. Work out what you have and where, and make the most of it!
• Single customer view – Track how successful your online marketing is through the returns you’re producing by overseeing customer activity across two channels, or more.
• Data – With the most basic information like time of visit, retailers can build up a wider knowledge of what type of shopping trips their customers are making at different days, weeks or year.
• Life without a loyalty card – How you can develop customer profiling without the pricy investment of loyalty cards.

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