Marrying Two Marketing Worlds

This exclusive subscriber supplement covers a topic which is on many retailers agenda. How should traditional media marry with digital marketing campaigns?

This supplement examines how many shoppers now regularly flick between channels and it looks at the impact this is having on retailers, with many now allocating 40% of their marketing spend on digital marketing techniques, including SEO, affiliates and social networks.  The supplement further demonstrates some best practice examples from the likes of John Lewis and Asda, who have utilised a blend of traditional and digital marketing techniques to generate sound ROI.

Whilst the main content of this supplement covers the blending of these two marketing techniques, there is also some interesting content on digital marketing’s influence on In-store events, the rise of affiliate marketing and the impact of crowd sourcing to a retailer’s brand.

Retailers really need to understand how traditional and digital marketing can work together and how it will affect the future of the retail industry and this supplement will help you achieve this.

So don't miss out on this exclusive guide brought to you by Retail Week, subscribe today and download this guide now!

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