Retailers get channel hopping

There seems to be little best practice to help a retailer run multiple channels — either from the point of view of who should manage what, or more fundamental questions about what retailers should be selling through these channels.

Retail no longer equals stores, of course there has always been mail order but the proliferation of the web has not only created an e-commerce channel but reignited consumers and retailers.

In just a few years consumer power has encouraged retailers to set up multiple selling platforms and offer cross–channel services. This detailed supplement explores how more than a decade on from when the internet first began to have an impact on retailers’ businesses, the majority of the UK’s biggest and best retailers now have a multichannel presence. This exclusive download is an essential guide to any retailer no matter which sector.

The multichannel supplement covers a range of sector topics including:

Moving with the times, a look at the evolution of multi channels and how consumer power has encouraged retailers to offer cross channels.

Into the fold, should e–commerce departments now be integrated into the rest of the business?

First class service, how advances in technology are enabling retailers to deal with the headache of home deliveries.

So don't miss out on this exclusive guide brought to you by Retail Week, the definitive resource for the UK retail sector covering food, fashion, technology, stores and property.

No matter what your sector, you can be sure that Retail Week will cover it. The ultimate resource for anyone involved in the retail industry that needs to be kept in the know.